Desi Maverick E-commerce Case Study

The Challenge & Problem

Poor Meta pixel event matching (under 50%) due to iOS privacy updates, leading to bad ad targeting optimization and a low ROAS of 1.6x.

Strategy & Blueprint

We set up a server-side Meta Conversion API (CAPI) using Node.js middleware. This achieved 95%+ event matching quality, allowing Meta's algorithms to correctly optimize for actual buyers.

Proven Results & Data

Scaled Return on Ad Spend (ROAS) from 1.6x to a consistent 4.8x. Scaled monthly sales volume from ₹15 Lakhs to ₹1.1 Crore within 8 months. Event matching quality score increased to 96%.